Panasonic today introduces the LUMIX DMC-ZS7 with its hallmark 25mm ultra-wide-angle Leica lens and a powerful 12x optical zoom (operable in video recording mode), this 12.1-megapixel powerhouse performer, also includes a new built-in GPS (Global Positioning System) feature that embeds photos and videos with the latitude and longitude location details, a useful feature when using an online photo-sharing website.

Panasonic LUMIX DMC-ZS7
LUMIX ZS7 is also the world’s smallest photo/video hybrid superzoom digital camera(*1), which can also record High Definition (HD) video using the recording capability in AVCHD Lite, which includes a dedicated video record button and new to the ZS-Series is a manual shooting mode.
Panasonic LUMIX ZS7 features Sonic Speed AF (Auto Focus), which enables a super-fast response time, and a shutter release time lag as short as approximately 0.006 second. The camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities and together with the Sonic Speed AF that lets users lock on the subject minimum in approximately 0.35 second (wide-end) / 0.41 second (tele-end)(*2). The LUMIX ZS7 also features a short startup time of approximately 1.1 second.
Panasonic LUMIX ZS7 also features a new image processing technology, Intelligent Resolution, which is incorporated in its Venus Engine HD. With the Intelligent Resolution technology, three areas – outlines, detailed texture areas and soft gradation – are examined pixel by pixel and automatically detected to enhance any degradation created during the digital zoom process or in high-sensitivity shooting. The outline areas are enhanced effectively to give the edges more clarity, while simultaneously giving a moderate accent to the textured areas so it looks accurately detailed. To the soft gradation area, such as a face, the increased noise reduction system of the Venus Engine HD II is applied to make it smoother.